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Baycurrent named title sponsor of PGA TOUR's Japan Event

The PGA TOUR and Baycurrent Inc., announced a multi-year agreement for Japan’s leading comprehensive consulting firm to become the new title sponsor of the PGA TOUR’s Japan event – reimagined as the Baycurrent Classic. The event will also have a new home starting in 2025, as the event relocates to Yokohama Country Club in Yokohama, Kanagawa, to be contested as part of the PGA TOUR’s FedExCup Fall.

“Since 2019, the PGA TOUR’s first and only official event in Japan has played a pivotal role in further connecting the PGA TOUR and our players to the passionate golf fans of this great country,” said PGA TOUR Commissioner Jay Monahan. “The pride Baycurrent holds for both its home country and the game of golf will ensure this tournament continues to make meaningful contributions to...

Scottie Scheffler Dominates Hero World Challenge to Defend Title in Bahamas

he Hero World Challenge 2024 concluded in dramatic fashion at Albany Golf Club in the Bahamas, where World No. 1 Scottie Scheffler secured a commanding six-stroke victory over Tom Kim. Scheffler’s scintillating final-round 63 capped off a 25-under-par performance (263), further solidifying his status as the best player in the world of golf right now.

Scheffler’s Historic Triumph

Scheffler’s victory etched his name alongside Tiger Woods and Viktor Hovland as the only players to win back-to-back Hero World Challenge titles. This marked Scheffler's 13th PGA TOUR win, extending a phenomenal 2024 season that included seven titles, the FedExCup, and an Olympic gold medal.

The Texan bettered his 2023 winning total by five strokes, narrowly missing Jordan...

Equipment

Titleist GT Fairway Metals Distance and Forgiveness

The GT Fairway Metals bring a fresh perspective to the fairway wood category, combining cutting-edge materials and thoughtful engineering. Designed with the goal of maximizing distance and forgiveness, these clubs aim to address the needs of both professional players and everyday golfers seeking consistent performance.

At the core of this innovation is the shift away from traditional all-metal construction. Stephanie Luttrell, Director of Metalwood Product Development at Titleist Golf Club R&D, explains the rationale behind this evolution:

“To push the limits of ball speed and forgiveness, we had to explore materials beyond titanium for the crown. A lighter material allowed us to reallocate weight within the head, resulting in a center-of-gravity design that was...

Titleist Introduces Pro V1, Pro V1x and Pro V1x Left Dash with Enhanced Alignment

Titleist introduces Pro V1, Pro V1x and Pro V1x Left Dash golf balls with Enhanced Alignment , offering a performance-oriented alignment design straight out of the sleeve.

The new Enhanced Alignment aid is an extended alignment side stamp designed for more precise aim and accuracy. The elongated sidestamp provides a built-in visual aid measuring over 65 percent longer than the standard Pro V1 sidestamp.

“Enhanced Alignment is designed for golfers who are seeking a more detailed, built-in alignment feature on their Pro V1, Pro V1x or Pro V1x Left Dash,” said Jeremy Stone , Vice President, Titleist Golf Ball Marketing. “We saw overwhelming interest in the single-colored line on Pro V1 Performance...

Instruction

Threading Shots Through Gaps In The Trees Stroke Savers

I have played golf for more than 40 years. Most days on the course I find myself shaking my head at the dreadful decisions people make, especially after hitting their tee shot into the trees. The sound of the ball pinging around amongst Japanese cedars happens far to often and even has begun to creep into my dreams. You cannot imagine my frustration as I watch hard-working students not improve their scores because they try to weave their ball through a gap in the trees that even Phil Mickelson wouldn't attempt. Inevitably they end up with scorecard wrecking 9 and I realise their recent lobotomy was a complete success.

Golf courses in Japan are mostly parkland-style courses whose fairways are heavily tree-lined. It is quite a rare occurrence to play links golf here. Even the...

How to prepare mentally for Matchplay 4 keys to remember

Golf is a sport that requires both physical and mental preparation in order to perform at your best. While many golfers focus on the physical aspects of the game, such as swing mechanics and course management, it is equally important to focus on the mental aspects of matchplay. Get yourself ready for that monthly medal and learn how to mentally prepare for matchplay in order to give yourself the best chance of success.

First and foremost, it is important to understand that matchplay is different from strokeplay. In stroke play, the goal is to shoot the lowest score possible over the course of a round. In matchplay, the goal is to beat your opponent. This shift in mindset can be difficult for some golfers to adjust to, but it is essential to understand that matchplay is a...

Lifestyle

10 THINGS YOU (PROBABLY) DID NOT KNOW ABOUT JACK NICKLAUS

The name Jack Nicklaus needs a very little introduction in the world of golf. He holds the most major victories in history with 18 titles and has won 73 times on the PGA TOUR. The 84-year-old is also known as the Golden Bear and has carved his legacy by building and designing numerous golf courses around the world.

He also supports philanthropic and charitable efforts in the U.S., including Play Yellow which encourages fans to wear yellow on Sunday to celebrate his longtime connection with the colour and a Children's Miracle Network Hospitals campaign with the goal to raise funds to help the 10 million kids treated at local children's hospitals each year.

While his name is synonymous with the game, below are 10 things that you probably didn't know about Nicklaus as he...

Italian Fine Jewelry Brand "FOPE" Opens First Flagship Store in Tokyo's Ginza Distric

Italian fine jewelry brand "FOPE" has opened its first flagship store in Japan, "FOPE GINZA," marking a significant milestone for the brand. Nestled amidst the opulence of Ginza, where luxury brands reign supreme, FOPE GINZA will captivate discerning shoppers with its understated elegance, becoming the brand's third flagship store in the world, following locations in Piazza San Marco in Venice and Old Bond Street in London.

Amidst the towering buildings that define the vibrant cityscape of Ginza, FOPE GINZA stands out with its new elegant two-story white building, housing FOPE's finest creations and representing its inaugural flagship presence in Japan.

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